Built for Main

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Street

—Backed by Wall

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Street expertise.

Built for Main Street — Backed by Wall Street expertise.

Person crouching outdoors arranging flowers in green pots outside a flower shop with various blooms.Man's hands clasped together wearing a black jacket, white shirt, and wristwatch.Person arranging freshly baked croissants dusted with powdered sugar in a cardboard box lined with parchment.Person in dark suit holding a brown briefcase while walking up marble stairs.Man wearing a large straw hat working on a rooftop under a clear blue sky.Man in suit and glasses sitting in office chair reading a document with city skyline in background.Person crouching outdoors arranging flowers in green pots outside a flower shop with various blooms.

Wisable started with a simple question: Why do large corporations get world-class advisors when they sell, but small business owners are left navigating one of the biggest decisions of their lives with far less support?

Founded within D.E. Shaw, one of the most respected names in finance, Wisable was built to close that gap. We bring to you the same rigor, buyer access, and deal expertise that investment banks bring to Wall Street deals.

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Our mission

Today, Wisable operates independently, but our pedigree stays with us, and so does the mission. We’re fully focused on one thing: getting small business owners the successful exit they deserve.

Today, Wisable operates independently, but our pedigree stays with us, and so does the mission. We’re fully focused on one thing: getting small business owners the successful exit they deserve.

The

Wisable team

When you work with Wisable, you get a full advisory team that knows how to position, market, and negotiate your business like a top-tier firm. Our advisors have been both operators and dealmakers, so they understand what buyers value, where leverage lives, and how to close a deal that reflects what you’ve built. Meet some of the team behind your deal.

Bryan O'Connell

Bryan O'Connell

CEO

Bryan brings deep experience as both a founder and operator who has successfully navigated the sale of a business. Having experienced the emotional highs and lows of countless buyer meetings firsthand, Bryan is committed to making the selling process better for all small business owners. Before Wisable, Bryan worked and Morgan Stanley and McKinsey and Company. He is a graduate of Harvard Business School.

Small businesses built: 3

Devon Kessler

Devon Kessler

Transaction Advisor

Devon is dedicated to understanding founders and what they’ve built, guiding them through the complex arc of a business sale. He brings over 8 years of experience advising operators through high-stakes transitions and organizational transformations.

Small businesses founded by family: 2

Ylang Nguyen

Ylang Nguyen

Head of Product

Ylang knows the tools small business owners actually use, and the gaps that slow them down. She spent five years building software for SMB owners navigating insurance, payroll, and HR, and brings that operator's lens to Wisable, where she's focused on making the path to a successful exit clearer and less painful. Ylang holds an MBA from INSEAD.

Apps built for SMB owners: 4

Kevin Burnett

Kevin Burnett

Industry Advisor

Kevin helps collision and auto repair owners position their business for a sale, applying nearly three decades spent acquiring, integrating, and running multi-shop organizations as the buyer. He served as Chief Operating Officer at both Gerber Collision and CollisionRight, and knows firsthand what drives value in a repair business and how acquirers think.

Collision repair expertise: 27+ years

Michael Epperson

Michael Epperson

Industry Advisor

Michael guides owners through every facet of a transaction, from crafting the CIM to identifying the right buyer to defining what fair terms truly look like, drawing on a career building, scaling, and exiting owner-led businesses himself. A CPA with an MBA from Indiana University, he spent 15+ years as CEO of private equity backed companies across commercial services, including fire and life safety, HVAC, and plumbing.

Companies scaled and exited: 3

Mike Givlin

Mike Givlin

Industry Advisor

Mike works with pest control, lawn care, and home services owners to prepare their business for sale, having spent his career sourcing and integrating acquisitions on the buyer's side. He has led deals and built platforms across the industry, including Certus Pest and Ned's Home, and pairs 25+ years of sector experience with a clear sense of what makes a company attractive to buyers.

Acquisitions led in Home Services: 100+

Mike Ross

Mike Ross

Industry Advisor

Mike advises business owners through every stage of a sale, drawing on decades spent on the buy side of acquisitions, from evaluating and pricing a business to negotiating terms and getting to close. He has closed deals across healthcare, veterinary, pool care, semiconductors, and clean energy, holds a J.D. from Stanford University Law School, and brings 40+ years of M&A and operating experience to every deal he supports.

Transactions closed: 400+

Our approach

Better access. Better process. Better outcome.

Nationwide reach

Most brokerages operate locally, which limits your buyer pool before negotiations even begin. We operate nationally, using our network and technology to find buyers and create broad buyer interest and competition, maximizing your potential offers.

Dedicated support

The average business sale takes nine months. We manage every detail of the process so you stay focused on running your business while we focus on selling it.

Buyer insight

Our team’s experience helps us attract serious, qualified buyers while protecting confidentiality. Having been on both sides, we know how buyers think and position deals more effectively.

TALK TO AN ADVISOR
TALK TO AN ADVISOR
TALK TO AN ADVISOR
TALK TO AN ADVISOR

Talk to an advisor

Ready to explore your options? We'd love to hear about your business and discuss how we can help.